Top 5 Social Apps on Android in Estonia Q3 2022

In the third quarter of 2022, the top social apps on the Android platform in Estonia exhibited a range of performance trends. Here’s a closer look at the weekly downloads, revenue, and active user metrics for the leading apps in this category, based on data from Sensor Tower.

BeReal. Your friends for real. experienced a remarkable increase in weekly downloads throughout the quarter. Starting with 364 downloads in the final week of June, the app saw a consistent upward trajectory, peaking at 2.9K downloads in mid-September before stabilizing around the 1.6K mark by the end of the quarter.

TikTok maintained a steady download rate, with weekly downloads generally hovering around the 1K mark, reaching a high of 1.3K in the last week of September. Revenue for TikTok showed a varied pattern, peaking at approximately $7.3K in the week of July 4 and fluctuating throughout the quarter, closing at around $6.4K.

Instagram demonstrated a stable download trend, averaging around 750 downloads per week with minor fluctuations. Revenue for Instagram was relatively modest, with weekly earnings ranging between $17 and $42, peaking at $42 in the week of August 22.

Facebook showed consistent download numbers, generally around the 450-500 range, with a notable spike to 692 downloads in late August. Revenue for Facebook saw a steady increase, starting at $41 in late June and reaching a peak of $104 by the end of September.

TikTok Now, a newer entrant, displayed impressive initial performance with its weekly downloads. Launched in mid-September, the app garnered 3.3K downloads in its first week and maintained strong momentum with 2.8K downloads the following week.

These trends highlight the dynamic nature of the social app market in Estonia. For more detailed insights and data, visit Sensor Tower.